Curriculum Vitae

Owned and managed creation, writing, editing and designing of all forms of communications and writing: books, articles, blogs, press releases, web content, newsletters, video, webinars, presentations, and social media.

​

• Owned and managed creation, writing, editing, and designing of all communications: articles, blogs, press releases, web content, newsletters, video, webinars, presentations, and social media.

• Distilled complex topics into concise, accessible, and engaging content and delivered creative, informative, and compelling communications for all channels and audiences.

• Oversaw design processes to create flawless collateral for print, web, and social media. Used analytics tools to improve content strategies, engage audiences and generate web and social traffic.

• Collaborated with organization’s members and stakeholders to create messaging that represents Canadian tire industry in a clear, concise, and engaging manner.

• Created integrated communications strategies to promote organization’s vision, brand, and reputation, and garner awareness and engagement on industry topics such as sustainability, innovation, safety, and policy.

• Led the creation of engaging public relations and media relations campaigns with national exposure, and increasing total campaign reach from 18 million in 2016 to 550 million in 2022, increase of over 3,000% across major media—CBC, Associated Press, Globe & Mail, CTV, Global TV, etc.

• Led the team, managed budgets, tracked campaigns’ effectiveness, and reported results to the President and Board of Directors.

Managed creation, writing, and editing of all content and led the development and delivery of engaging and relevant communications, including articles, blogs, newsletters, case studies, social media, webinars, presentations, award submissions, and announcements.

• Managed creation, writing, and editing of all content and led the development and delivery of engaging and relevant communications, including articles, blogs, newsletters, case studies, social media, webinars, presentations, award submissions, and announcements.

• Distilled complex industry topics into concise, accessible, engaging content and brand stories for broad audiences, and created award-winning content – Tim Hortons case study recognized as Association of Registered Graphic Designers (RGD) Top Case Study 2014.

• Forged strategic media relations with and major industry publications and increased firm’s media coverage and byline article contributions by 230%.

• Developed firm’s awards submissions strategy and plan, winning five major industry awards in 18 months (e.g. ICX Excellence Award, GOOD DESIGN Award, etc.).

• Produced and delivered internal communications, managed Town Halls, and created hiring and onboarding communications as required.

• Led all communications projects, managed communications budgets, tracked campaigns’ effectiveness, and managed team in a matrix, cross-functional organization.

Wrote and edited profiles of Canadian businesses across various industries (energy, healthcare, manufacturing, services, technology, etc.). Managed publishing schedules, assigned stories, managed design process to assure timely publishing of flawless monthly edition of the CBJ.

​

• Managed publishing schedules, assigned stories, managed contributor relationships and design process to assure timely publishing of flawless monthly edition of the CBJ.

• Distilled complex industry topics into concise, accessible, engaging content for wider audiences; and edited articles for structure, meaning, clarity, and tone.

• Wrote profiles of Canadian businesses across various industries (energy, healthcare, manufacturing, services, technology, etc.), adhering to CBJ’s Editorial Code of Conduct and Editorial Style Guide.

• Worked with organizations to uncover their unique stories, created engaging business profiles that conveyed brand message and liaised with media sales team.

• Worked with editors, writers, UX designers, and the ad sales team to incorporate appropriate messaging into copy and promote featured companies in a meaningful way.

• Collaborated with the design department on layout and design, managed teams, and budgets.

Oct. 2009 - March 2012